Data onboarding

Bring your offline customer database online

VisualDNA enables publishers to enhance targeting capabilities further by supplying valuable offline data to their online audiences. A strategic partnership with CallCredit Information Group means that complementary first party data can also be synchronised with millions of users resulting in rich audience insights and incremental revenue streams.

VisualDNA for Publishers

Attract new brands

Publishers that use VisualDNA's rich audience insights and segmentation are able to attract new brands to their site. Win new business by matching advertising opportunities and campaign briefs with the unique make-up of your audience.

Increase CPMs

Act on the understanding of what makes your users unique using rich audience targeting that will lead to increased CPMs on display advertising space and more effective campaigns for the brands and agencies you work with.

Extend reach

Understand which sections of your website attract specific audiences. With Nielsen Marketing Cloud you can discover the undervalued, high-potential areas of your site, extend your targetable reach and the number of impressions served.

Who we work with