Marketing Services
The Company
VisualDNA combines big data and psychology to reveal more about people and why they do what they do. Our vision is to help people be valued for who they really are. See how VisualDNA are doing this.
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How we collect data
A visual approach
We’ve developed a patented method to create our profiles. We convert scientific personality tests into fun and fast quizzes that can spread virally. We then use those quiz results to infer the psychometrics of a much larger audience.
Our quizzes are not incentivised leading to more genuine answers and their non-linear nature allows us to capture 50-250 data points per user.
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The next generation of programmatic is here
You have a fraction of a second to capture your audience’s attention. How do you do it?
The answer lies in appealing directly to individual personalities using tailored messages. If you don’t understand what makes each member of your target audience tick, you can’t hope to truly engage them and make an emotional connection. And without that connection, your use of programmatic approaches will never reach its full potential and drive the value and efficiency you need in your advertising.
The good news is that the next generation of programmatic is here. This paper explores how programmatic innovation is creating a new culture of creative based on individual personalities. Early adopters are using programmatic 2.0 to deliver compelling, individually-tailored messages that resonate more effectively with each person—at lightning speed and at massive scale. Can you afford to get left behind?
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Case study Pistonheads.com
Targeting by personality boosts CTR by 800%
Europe’s leading online motoring community Pistonheads.com (owned by Haymarket Group) used our unique dynamic data segments to boost its personalisation strategy. In a lead generation campaign for Magnitude Finance, Pistonheads.com achieved an 800% uplift on CTR by overlaying its existing segments with VisualDNA’s rich data. The campaign generated hundreds of well-qualified leads, driving high conversion rates, increased relevance and revenue.
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Case Study
Targeting by personality type boosts ROI by 56%
One of Europe’s large online retailers joined forces with VisualDNA to increase advertising driven sales by serving creative and messages aligned to the personality traits of their customers.
As a result:
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The retailer saw a 56% performance uplift across the whole campaign
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An aggregate ROI of 381% from ads targeted based on personality, against the baseline of 244% ROI without targeting
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A 130% growth in sales for one personality trait alone, with an ROI of 562%
A new way to know your customers
More scientific, more actionable
Conventional segmentation was not designed for the digital world we live in today. We combine behavioural data, giving accuracy, actionability and scale, with Demographics, Intent, Interests and Personality giving richness and insight. VisualDNA provides true one-to-one segmentation that transcends channels and devices and can be used in real-time. We can help offer relevant products and services or support loyalty schemes and ongoing customer engagement. Segments can be viewed in WHY, VisualDNA’s insights platform, or integrated into existing platforms.
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Boosting performance with intelligent AdWords retargeting
When you’re trying to transform repeat visitors into committed customers, second impressions matter as much as first ones. Discover how a leading retailer is using deep insights to:
- Increase AdWords click-through rates by 505%
- Boost conversion by 241%
- Identify high-propensity visitors within seconds
- Retarget the strongest prospects with higher AdWords bids
To learn how VisualDNA is helping this leading retailer to drive sales and nurture customer loyalty read the full case study.
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The unstoppable rise of programmatic
How 2015 will bring more growth and higher advertising ROI
After some lean years, growth is back on the agenda for the ad industry. In this white paper, VisualDNA explains why the adoption of programmatic will be faster and further-reaching than most people think, especially for video and other high-value inventory. In 2015, the combination of programmatic approaches and new data sets will help brand spend become smarter and more targeted, cutting CPMs and driving up response rates, for greater ROI.
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The art of segmentation in 2015 - change the game
Armed with new data on the psychology, behaviour and buying propensity of online consumers, brands and advertisers can build more precise and detailed segments, adapt their communications strategy to reach each segment on an emotional level, and find new people similar to their existing best customers online. The result? Larger, more engaged and higher spending audiences that can be reached more easily and cost-effectively. Download our whitepaper to find out more.
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The science
Innovative quiz technology
VisualDNA profiles people using engaging visual personality quizzes which drill into the deep-lying attitudes, values, actions and behaviours that make us unique human beings. Over 40m people have completed one of our quizzes. They’re free to take and are not incentivised – so quizzes elicit honest responses from participants. VisualDNA’s feedback is built by teams of in-house psychologists and based on internationally recognised principals; including the ‘Big 5′ traits of personality.
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Scientific foundations
Insights based on 30 years of academic research
A quick glance at someone in real life tells you more about that person than the most high-tech analytics engines can describe with click data. Our products change that. Enabling you to instantly access 45m UK profiles, available in 15 ad tech platforms, VisualDNA describes the most important psychological characteristics of your customers. Our approach builds on 30 years of academic research and collaborations with leading scientists to show how people who are superficially the same, are really different.
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Read our vision of understanding in 2020
What will life be like in 2020?
In this white paper, six key VisualDNA figures explore how today’s disruptive technologies point towards a future in which audiences are truly understood. It looks ahead to the trends of the future, the evolution of the internet, the role of big data and the rising power of the consumer. Finally, the author Steve Overman sets forth his vision of the ‘conscience economy’.
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Get in touch
If you are interested or would like to hear more about VisualDNA’s products and services, please call us directly at: +44 (0)203 865 7275 or email us at nmcdata@nielsen.com.