Profile users via a Quiz or Conversation

Solutions ranging from fast and affordable to fully customised

We’ve built a range of flexible Consumer Profiling solutions to give you the outcomes you want. All our products have foundations in the Big 5 personality model, an academic theory measuring Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism (OCEAN), so a limited budget doesn’t mean sacrificing meaningful insight.

We’ve developed a choice of picture-based quiz formats, readymade and easy to integrate with your site. Choose between our Personality Quiz, containing up to 60 questions and personal feedback for quiz-takers, and our Interactive Chat tool.


VisualDNA Quiz

80% Completion Rate

  • Gather a rich profile in one interaction
  • Provide users with an in-depth feedback report, including relevant links and content
  • Option to include PII capture



65% Return Rate

  • Tailored conversation
  • Feedback as you go drives motivation and engagement with your brand
  • Collect large amounts of rich DIIP data and free-text responses
  • Deliver relevant content ‘in conversation’


Highly engaging delivery

Pre-cognitive responses

Quizzes are image-based to generate rapid, honest responses

Non-linear data collection

Our conversational format captures >1000 data points per user in one interaction

Intuitive UX

A responsive, natural UX make quiz-taking easy and fun, leading to high completion rates


Optimised across desktop and mobile


Easy to integrate


A fully flexible product

Work with our creative team to give your quiz a compelling voice or edit to your own style.


  • Adaptable to your site dimensions, our quizzes can appear as an embedded feature of your page or be ad-served to site visitors.


  • Easy to integrate across any site and accessible from any device, your project costs are likely to stay under 50k.



Our solutions work across a range of industries


See our case studies

Get in touch today

Speak with one of our Profiling for Talent Management specialists who will take you through our solutions.

0203 355 5591