Press Release | Videology adds key data source for European markets
February 14, 2013
Videology – a digital advertising platform and solutions provider – is to roll out VisualDNA’s audience targeting solutions in four new European markets following the completion of a server-to-server integration between the two companies. Videology will utilise VisualDNA’s new audience targeting capabilities to further enhance client campaigns in France, Spain, Italy and Ireland, as well as in the UK, where Videology has successfully worked with VisualDNA since 2011.
VisualDNA’s market leading ability to understand people online will allow Videology to help agencies and advertisers reach the consumers they want to with even greater accuracy, as well as ensuring consistency of approach across key European markets.
Consumer audience targeting (data) is much less accessible in continental Europe than it is in the UK and US, therefore VisualDNA’s data will help Videology’s clients understand more about consumers, their purchase intent and demographics, and importantly, the emotive and lifestyle factors that influence all stages of the buying process.
VisualDNA use patented, image-based surveys in partnership with key publishers and offline data partners to understand global audiences. It also uses its Behavioural Inference Technology to segment other consumers, creating millions of new profiles.
“The analysis of data-rich information is the key to smart targeting. By integrating key partners like VisualDNA into our platform we’re able to use data to not only effectively and efficiently target our client campaigns to the audience they want to reach, but also fuel our ad-decisioning capabilities into multiple formats. Greater understanding of consumer purchase behaviour helps us close the loop between motivation, intent and purchase, so we’re delighted to be working with VisualDNA to provide a deeper level of insight for our clients across Europe” said Anne de Kerckhove, Managing Director of Videology France and Southern Europe.
Alongside integrations with the leading DSP’s in the UK, VisualDNA recently partnered with leading ‘allmedia’ sales house Publicitas with the aim to expand its data footprint and enhance publisher inventory with its targeting. Thanks to this partnership VisualDNA expects to see a significant increase in the number of data profiles it is able to offer in territories such as the UK, France, Spain, and Italy.
“We are really excited about the opportunity to work with Videology in these new markets. Our server-to-server integration will allow us to more efficiently enhance high volumes of advertising inventory with our targeting across continental Europe. To deliver true audience targeting capabilities you need to look at key quantitative and qualitative customer attributes, this is what VisualDNA excels and specialises in. Videology represent a valued and essential partner for us to be able to offer our True Audience Targeting solution at scale. We look forward to delivering more campaign success to Advertisers and Agencies. ” said Benjamin Tice, Head of Agency Sales.
Videology (videologygroup.com) is an enterprise media technology for agencies and publishers. Videology provides end-to-end, holistic, cross-device and cross-format solutions to improve ROI for advertisers, agencies and publishers.
Videology, Inc., is a privately-held, venture-backed company, whose investors include NEA, Valhalla Partners and Comcast Ventures. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
VisualDNA combine self-declared consumer data from visual personality tests, rich offline data and advanced Behavioural Inference Technology to offer digital marketers true audience targeting solutions at scale. Our patented way of understanding people uniquely positions us as one of the only global companies to create audience segments according to valuable emotive, lifestyle, intent and demographic data. The quality and accuracy of our data stems from a consumer-centric gathering approach, whereby we believe data exchange should provide both commerce and consumers with relevance and value.