VisualDNA integrates with Turn to deliver cross-device targeting in the US and UK
October 19, 2015
VisualDNA, the world’s largest database of psychographic profiles, and Turn, the digital hub for marketers, today announced a new integration that enables marketers to target audiences based on a much broader segmentation than ever before on mobile.
VisualDNA’s data brings the quality and reach that buyers typically associate with driving performance, while also offering depth and variety, which agencies and advertisers use for programmatic branding campaigns. Now, buyers can target audiences on mobile ‘in-app’ environments and buy against VisualDNA’s demographic, interest, intent and psychographic segments.
Raj Dhanda, VP, Global Strategy, VisualDNA commented “We have responded to strong demand from our agency partners to activate our data across-devices and specifically for ‘in app’ audiences. We are delighted to enhance our partnership with Turn to bring our mutual clients this opportunity, and are proud to build on our reputation as innovators in the consumer profiling space.”
Matt Westover, VP of Product Marketing at Turn, said, “In today’s truly cross-device world, marketers need to be able to reach their specific audiences wherever they are, whether that environment is in-app, mobile web or desktop. This integration allows marketers to easily leverage VisualDNA’s broad data taxonomy to engage consumers through Turn’s powerful mobile capabilities.
Notes to editors:
VisualDNA is a consumer insights and analytics company combining the science of psychology with the technology of big data so brands can understand their digital audience at scale. VisualDNA uses innovative and patented visual personality profile tests to gather profiles directly from consumers. We use predictive analytics across 500m global digital profiles to power advertising audiences across display, video, search and in both desktop and mobile channels.
VisualDNA was named a Cool Vendor in Consumer Dynamics by Gartner in 2015. Over 80 of the UK’s Top 100 digital advertisers target digital advertising with VisualDNA data in verticals including retail, finance, travel, entertainment, auto and technology, our key markets are UK, USA, Germany and Russia. VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and GroupM and technology platforms such as Appnexus, Adobe and Google and targets content and advertising for onsite optimisation and CRM driven by the user’s personality.
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