Gartner names VisualDNA as a 2015 Cool Vendor in Consumer Dynamics
June 25, 2015
VisualDNA, the consumer insights and analytics company, was recognised by analyst firm Gartner in its April 27, 2015, “Cool Vendor in Consumer Dynamics 2015” report.
Gartner designates Cool Vendor status to companies doing pioneering work in a particular field or sector – in this case “innovative approaches to digital business for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.“
As a global consumer insights company powered by data science and psychology, with 100 million UK consumer profiles, VisualDNA is the UK’s largest audience data provider, and the only to profile audiences at scale on personality traits such as extraversion and openness.
VisualDNA‘s innovative consumer engagement, big data analytics platform and 100m+ UK consumer profiles for audience targeting are stated as reasons why VisualDNA was featured.
Jim Hodgkins, Managing Director of Marketing Services at VisualDNA said:
“Brand marketing works when it resonates with people on an emotional level, so while technology enables us to deliver a specific advert at a specific time on a specific screen, all that adtech is useless unless you understand the person. The person is the missing piece in digital marketing.
“Our unique data set and algorithms are making it possible to better understand and anticipate consumers’ needs online, and we believe it’s a great accolade for VisualDNA to be recognised as a ‘Cool Vendor’ by a renowned analyst such as Gartner for our work in this field.”
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VisualDNA is a consumer insights and analytics company that comes from an academic background combining the science of psychology with the technology of big data which allows companies to understand their customers and potential customers online at scale. VisualDNA gathers its data via innovative and globally patented visual personality profile tests that spread virally.
In advertising, the company’s data is used to target consumers online programmatically and to serve ads or content dynamically depending on the users’ personality. VisualDNA works with media agencies such as Omnicom Media Group, Dentsu Aegis Network or GroupM and technology platforms such as DataXu, Appnexus and Google’s DoubleClick. Clients include Asda, Google, ebay, Amazon and Tesco.