November 3, 2016
Advertisers Don’t Understand ChristmasJanuary 28, 2016
VisualDNA appoints Arthur McKinley to spearhead American growthNovember 11, 2015
VisualDNA Partners with Adobe Audience Manager to Drive Next Generation of Audience TargetingNovember 2, 2015
Tapad Integrates VisualDNA’s Audience Profile Data Into Its Cross-Device Media PlatformSeptember 16, 2015
VisualDNA launches audience targeting at scale in Germany with 50m German consumer personality profiles in major ad tech platformsMarch 9, 2015
Wired - Let's Have More Psych-Positive TechnologyJanuary 9, 2015
The Times - Overuse of the web causing ‘netbrain’November 15, 2014
Travel Bulletin - Understanding customer personality and motivationNovember 12, 2014
MediaTel-Reaching the omni-channel consumerNovember 11, 2014
IAB - How programmatic advertising is changing the rulesSeptember 4, 2014
Privacy Invasion: Do you know the value of your data?August 13, 2014
Betanews - What makes a disruptive technology?July 29, 2014
Youtube - The Language of FeelingsSeptember 24, 2013
Press Release | VisualDNA appoints new Managing Director to head up rapidly-expanding Media DivisionJune 26, 2013
Press Release | VisualDNA releases WHYanalytics; free website analytics tool shows publishers who visits and whyMarch 13, 2013
Press Release | Marketers to benefit from consumer targeting and insight under new MediaMath and VisualDNA partnershipFebruary 14, 2013
Press Release | Videology adds key data source for European markets
AboutVisualDNA
VisualDNA helps businesses to understand people online, using a patented technology that makes it possible to create uniquely rich and accurate personality profiles.
Our unique approach is driven by the science of converting big data from millions of opt-in visual personality quizzes into audience profiles.
By comparing this data to that collected through our global network of publisher partners, we then identify internet users with similar traits to create scalable segments that power targeted online advertising.
Our segments are available through all leading media-buying platforms, enabling advertisers to reach clearly-defined audiences at scale: segmented by Demographic, Intent, Brand Preference, Lifestyle and Emotive characteristics.
The result is highly effective, data-enabled advertising for some of the world’s best-known publishers & brands.