November 3, 2016Advertisers Don’t Understand Christmas
January 28, 2016VisualDNA appoints Arthur McKinley to spearhead American growth
November 11, 2015VisualDNA Partners with Adobe Audience Manager to Drive Next Generation of Audience Targeting
November 2, 2015Tapad Integrates VisualDNA’s Audience Profile Data Into Its Cross-Device Media Platform
September 16, 2015VisualDNA launches audience targeting at scale in Germany with 50m German consumer personality profiles in major ad tech platforms
March 9, 2015Wired - Let's Have More Psych-Positive Technology
January 9, 2015The Times - Overuse of the web causing ‘netbrain’
November 15, 2014Travel Bulletin - Understanding customer personality and motivation
November 12, 2014MediaTel-Reaching the omni-channel consumer
November 11, 2014IAB - How programmatic advertising is changing the rules
September 4, 2014Privacy Invasion: Do you know the value of your data?
August 13, 2014Betanews - What makes a disruptive technology?
July 29, 2014Youtube - The Language of Feelings
September 24, 2013Press Release | VisualDNA appoints new Managing Director to head up rapidly-expanding Media Division
June 26, 2013Press Release | VisualDNA releases WHYanalytics; free website analytics tool shows publishers who visits and why
March 13, 2013Press Release | Marketers to benefit from consumer targeting and insight under new MediaMath and VisualDNA partnership
February 14, 2013Press Release | Videology adds key data source for European markets
VisualDNA helps businesses to understand people online, using a patented technology that makes it possible to create uniquely rich and accurate personality profiles.
Our unique approach is driven by the science of converting big data from millions of opt-in visual personality quizzes into audience profiles.
By comparing this data to that collected through our global network of publisher partners, we then identify internet users with similar traits to create scalable segments that power targeted online advertising.
Our segments are available through all leading media-buying platforms, enabling advertisers to reach clearly-defined audiences at scale: segmented by Demographic, Intent, Brand Preference, Lifestyle and Emotive characteristics.
The result is highly effective, data-enabled advertising for some of the world’s best-known publishers & brands.