VisualDNA helps businesses to understand people online, using a patented technology that makes it possible to create uniquely rich and accurate personality profiles.

Our unique approach is driven by the science of converting big data from millions of opt-in visual personality quizzes into audience profiles.

By comparing this data to that collected through our global network of publisher partners, we then identify internet users with similar traits to create scalable segments that power targeted online advertising.

Our segments are available through all leading media-buying platforms, enabling advertisers to reach clearly-defined audiences at scale: segmented by Demographic, Intent, Brand Preference, Lifestyle and Emotive characteristics.

The result is highly effective, data-enabled advertising for some of the world’s best-known publishers & brands.