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November 3, 2016
Advertisers Don’t Understand Christmas

September 14, 2016
VisualDNA Fuels Programmatic Evolution With Personality Targeted Advertising

January 28, 2016
VisualDNA appoints Arthur McKinley to spearhead American growth

November 11, 2015
VisualDNA Partners with Adobe Audience Manager to Drive Next Generation of Audience Targeting

November 2, 2015
Tapad Integrates VisualDNA’s Audience Profile Data Into Its Cross-Device Media Platform

October 19, 2015
VisualDNA integrates with Turn to deliver cross-device targeting in the US and UK

September 16, 2015
VisualDNA launches audience targeting at scale in Germany with 50m German consumer personality profiles in major ad tech platforms

June 25, 2015
Gartner names VisualDNA as a 2015 Cool Vendor in Consumer Dynamics

March 9, 2015
Wired - Let's Have More Psych-Positive Technology

January 9, 2015
The Times - Overuse of the web causing ‘netbrain’

November 15, 2014
Travel Bulletin - Understanding customer personality and motivation

November 12, 2014
MediaTel-Reaching the omni-channel consumer

November 11, 2014
IAB - How programmatic advertising is changing the rules

October 22, 2014
Research live - "Psychtech ‘outsiders’ challenge research insiders to change"

September 4, 2014
Privacy Invasion: Do you know the value of your data?

September 3, 2014
Brand Republic - Programmatic is ripping up the advertising rule book..

August 13, 2014
Betanews - What makes a disruptive technology?

August 1, 2014
Mediatel - VisualDNA appoints new sales director of marketing services

July 31, 2014
The Muse - "The Most Useful Personality Quiz You’ll Take This Week"

July 29, 2014
Youtube - The Language of Feelings

April 18, 2014
The Guardian - 'VisualDNA named one of five British tech companies to watch'

December 12, 2013
VisualDNA integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocketfuel

October 3, 2013
IN THE NEWS - The Makegood - Ian Woolley on Real Time Understanding

September 24, 2013
Press Release | VisualDNA appoints new Managing Director to head up rapidly-expanding Media Division

June 26, 2013
Press Release | VisualDNA releases WHYanalytics; free website analytics tool shows publishers who visits and why

March 13, 2013
Press Release | Marketers to benefit from consumer targeting and insight under new MediaMath and VisualDNA partnership

February 14, 2013
Press Release | Videology adds key data source for European markets

AboutVisualDNA

VisualDNA helps businesses to understand people online, using a patented technology that makes it possible to create uniquely rich and accurate personality profiles.

Our unique approach is driven by the science of converting big data from millions of opt-in visual personality quizzes into audience profiles.

By comparing this data to that collected through our global network of publisher partners, we then identify internet users with similar traits to create scalable segments that power targeted online advertising.

Our segments are available through all leading media-buying platforms, enabling advertisers to reach clearly-defined audiences at scale: segmented by Demographic, Intent, Brand Preference, Lifestyle and Emotive characteristics.

The result is highly effective, data-enabled advertising for some of the world’s best-known publishers & brands.