Optimise advertising solutions by targeting the right users
Are users researching a holiday or merely browsing travel articles? Are they primed to buy a sports car or simply fantasising? VisualDNA helps publishers overlay browsing behaviour with demographic information (age, gender, social class and family size) and rich psychographics (personality, interests) so you can uncover your users’ motivations, propensity and ability to purchase.Contact us
Case study Pistonheads.com
Targeting by personality boosts CTR by 800%
Europe’s leading online motoring community Pistonheads.com (owned by Haymarket Group) used our unique dynamic data segments to boost its personalisation strategy. In a lead generation campaign for Magnitude Finance, Pistonheads.com achieved an 800% uplift on CTR by overlaying its existing segments with VisualDNA’s rich data. The campaign generated hundreds of well-qualified leads, driving high conversion rates, increased relevance and revenue.Read Full Case Study
Maximise audience value
Emotive segmentation drives ROI
VisualDNA transforms the generic into the specific by adding a layer of contextual data to a user’s demographic, interest, intent, and emotional drivers, which provides publishers with a holistic overview of their audience that can outperform other methods of targeting by a factor of ten.
Bring your offline customer database online
VisualDNA enables publishers to enhance targeting capabilities further by supplying valuable offline data to their online audiences. A strategic partnership with CallCredit Information Group means that complementary first party data can also be synchronised with millions of users resulting in rich audience insights and incremental revenue streams.
Target the right audience and increase your CPM
VisualDNA’s unique emotive insights complement a publisher’s first-party data, to improve the relevance and effectiveness of targeted advertising. The result is that publishers can raise premiums by improving performance for both brand and direct response campaigns, increasing engagement levels, and reducing impressions wasted on the wrong audience.Download our fact sheet