Reinvent online understanding

VisualDNA converts people from physical form into digital language using big data and psychology: Demographics, Intent, Interests and Personality (DIIP)

Our clients use VisualDNA’s data and our WHY platform to deliver engaging one to one experiences in the marketing funnel that go beyond what can be done with conventional data sources.

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A new way to know your customers

More scientific, more actionable

Conventional segmentation was not designed for the digital world we live in today. We combine behavioural data, giving accuracy, actionability and scale, with Demographics, Intent, Interests and Personality giving richness and insight. VisualDNA provides true one-to-one segmentation that transcends channels and devices and can be used in real-time. Segments can ve viewed in NMC, our insights platform, or integrated into existing platforms. We can help offer relevant products and services or support loyalty schemes and ongoing customer engagement.

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Case Study

Targeting by personality type boosts ROI by 56%

One of Europe’s large online retailers joined forces with VisualDNA to increase advertising driven sales by serving creative and messages aligned to the personality traits of their customers.

As a result:

  • The retailer saw a 56% performance uplift across the whole campaign

  • An aggregate ROI of 381% from ads targeted based on personality, against the baseline of 244% ROI without targeting

  • A 130% growth in sales for one personality trait alone, with an ROI of 562%

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Who we work with

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Speak with one of our Marketing Services specialists who will take you through our solutions.

nmcdata@nielsen.com