#1 Audience Data Provider
100m UK consumer profiles, 340m - globally
From 2015, we offer market-leading audience targeting reach of 100 million UK consumer profiles which makes us the clear number one data provider for the advertising industry.
Agencies and advertisers using our data can now precisely target their audiences at unprecedented scale.Download our one sheet
Emotive segmentation drives ROI
Brands want to, on a one-to-one basis, speak to real people, not just demographic groups. Adding psychographic targeting to demographic targeting creates a new opportunity to better align typologies and segments with planning and buying activities. With this rich insightful information agencies can increase the value they add for brands as they approach relevant, connected customers across the digital ecosystem.Download our case study
How we collect data
A visual approach
We’ve developed a patented method to create our profiles. We convert scientific personality tests into fun and fast quizzes that can spread virally. We then use those quiz results to infer the psychometrics of a much larger audience.
Our quizzes are not incentivised leading to more genuine answers and their non-linear nature allows us to capture 50-250 data points per user.Learn more about our methodology