The next generation of programmatic is here

You have a fraction of a second to capture your audience’s attention. How do you do it?

The answer lies in appealing directly to individual personalities using tailored messages. If you don’t understand what makes each member of your target audience tick, you can’t hope to truly engage them and make an emotional connection. And without that connection, your use of programmatic approaches will never reach its full potential and drive the value and efficiency you need in your advertising.

The good news is that the next generation of programmatic is here. This paper explores how programmatic innovation is creating a new culture of creative based on individual personalities. Early adopters are using programmatic 2.0 to deliver compelling, individually-tailored messages that resonate more effectively with each person—at lightning speed and at massive scale. Can you afford to get left behind?

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About VisualDNA

VisualDNA is a consumer insights and analytics company that comes from an academic background combining the science of psychology with the technology of big data which allows companies to understand their customers and potential customers online at scale.

VisualDNA gathers its data via innovative and globally patented visual personality profile tests that spread virally.

Find out more about VisualDNA for Agencies