VisualDNA Profiling Technology

Overview

VisualDNA is the UK's leading provider of high performance first-party user intent and in-market data. We deliver clearly defined audience groups, including both in-market intenders and groups based on interests, taste, brand preferences, purchase patterns and lifestyle.

First and foremost, VisualDNA is a technology that understands people. Our technology rapidly gains an understanding of an individual and gathers data that enables us to predict what an individual is likely to like and ‘why’ they are likely to like it. Our data is proven to increase performance in conversions. In the case of a campaign with Sky display ads in the UK in February 2011, we increased conversions by ten times the performance of their existing data. In every case where we have profiled users, our data has outperformed other methods that our partners have used.

Our Big Vision

To become the central place where a user stores their digital persona and where commerce comes to understand whom the user is and how to best service their needs.

What’s different about VisualDNA?

We gather data others either find hard to get or cannot get. This is both in terms of the actual data collected and through the extreme efficiency of the method of collection. Put simply, VisualDNA allows you to know people in a way that other methods are not able to do. By definition, behavioral targeting relies on a user ‘doing’ something that then can be understood. VisualDNA captures data that a user may never normally display through their online behavior. For instance, we can understand the core dimension of a user’s personality – extraversion, agreeableness etc. We can also understand aspects of their lives that they may never normally bring online such as how they exercise or what they normally eat, the type of transport they use to get to work. We can also understand their ‘taste’ and style preferences, which typically is extremely difficult to understand.

What businesses will find VisualDNA useful?

In a broad sense, any business that needs to understand its users better will benefit from VisualDNA. To be more specific though, businesses that have a wide variety of products and services, that are looking to provide a more relevant experience for their user, will benefit from this technology. The bigger the problem a business has in terms of understanding how to meet the diverse needs of its user base, the more effective VisualDNA can be.

Understanding people

Perhaps the most fundamental aspect of all successful commercial trading is to know what your customers want and need. VisualDNA is a technology that helps digital businesses to automate the process of understanding people. Quite simply, we do this better than anyone else. Our technology has been developed to help both customers rapidly share who they are and what they like and commerce to meet their needs with relevant products and services.

Give the user more than you take

Since the outset we’ve lived by this simple mantra. If someone is going to take the time to share some information about themselves, make absolutely certain you give them back more than they have given to you. In our experience, if you do, they reward you with really accurate information and will often share it with their friends.

‘Just ask me and I will tell you’

There’s a lot of stuff that goes on in the shadows without a user knowing about it. Their online behavior is tracked, shared, traded and sold, often, countless times, in order to gain advantage in the process of selling them something. We have proven that if you take the time to ask someone what they want and need; to ask them what matters to them, what makes them tick, they will happily tell you. In fact, over 93% of people that start our products complete them. If you will benefit from understanding your customers better, VisualDNA provides the solution.

For Users

These days, digital privacy is a hot topic and so it should be, as we live more and more online. We've developed my.VisualDNA.com as a place to take control of the data that is collected about each of us.

VisualDNA enables you to find things you'll like, more easily.Our ultimate goal is to provide you with the keys to unlock a relevant digital experience, whether through your computer or mobile device. Right now, we're just starting this journey. 

For Business

VisualDNA is an advanced, end-to-end behavioral targeting audience network, which allows publishers and media companies to continuously find new, more effective ways to pinpoint and meaningfully engage with multiple target audiences.

Through its patented, behavioral tracking inference technology platform and visual quizzes, VisualDNA creates real and measurable value by aggregating multiple online and offline, non-personally identifiable, first-party publisher data for brand advertisers. This allows advertisers to quickly deploy highly accurate, highly actionable campaigns to generate significantly higher conversion rates. 

Using VisualDNA’s comprehensive suite of analytics and reporting tools, advertisers and publishers can continuously measure and optimize their digital marketing campaigns, ensuring a rapid and quantifiable return on investment.

View our Product Map here.

Download our Product Portfolio Brochure for more information here.