How Publishers Benefit
Extract added value from your ad inventory...
VisualDNA data provides a rich audience profiling generating clearly defined audience groups, including both in-market intenders and groups based on taste, brand preferences, purchase patterns and lifestyle. Image-based quizzes collecting motivational, aspirational, attitudinal and intent data as well as brand preference information are run on VisualDNA’s partner websites. Combined with online behaviour (through AAT on-site tracking) and contextual and behavioural modeling, we create a rich profile of users in both online and offline life. Each user is allocated to multiple audience groups derived using our 5,000 node contextual taxonomy and can be targeted using all leading ad networks.
VisualDNA is therefore the natural partner to help you to reach specific audiences wherever they are on your site. By pulling VisualDNA data into your ad server you can offer new premium targeting options for your advertisers.
...and beyond
Revenue potential is further raised through audience extension. Our targeting system allows us to reach your audience with relevant ads after they leave your site thus increasing the number of high CPM impressions you can sell.
Understand your users better
With VisualDNA, there’s no more guessing who’s coming to your site. We profile audiences using patented image-based quizzes & behavioral-tracking inference technology. What makes our data unique is that we are able to group users according to both online and offline behavior as well as intent.
You’ll also have direct online access to our self-service Audience Dashboard and Audience Analytics tools which allow you to map 100% of your audience in detail and understand which types of users are visiting which areas of your site and for how long.
Create relevant tailored communications
Nobody likes their time being wasted, so it stands to reason that by knowing your users better, you'll be able to give them more of what they want. Happy customers tend to spend more time and come back more often.
Benefit from joined-up solution with ad networks
We have already done all the hard work integrating with industry leading platforms such as Double Click, Collective and Appnexus. All you need to do is turn on our technology and users will automatically appear in remarketing lists in your account ready for you to target.
