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Google's Invite Media partners with opt-in data provider VisualDNA
Google’s dynamic buying platform Invite Media has teamed up with user-profiling tool VisualDNA to let buyers target users via opt-in data.
The tie-up will see Invite Media integrate VisualDNA data, bolstering targeting capabilities around more than 120 categories covering interests, tastes, preferences, intents and bespoke brand segments. (New Media Age)