In the News
Digital identity: The most valuable commodity of our age?
While digital records have been around for decades, it is only relatively recently that we have seen the market responding to the value of personal data as our increasing use of the internet helps us build useful digital identities. Alex Willcock dicusses the potentials of personal online data.
Publicis' Audience on Demand platform integrates with VisualDNA for privacy compliance
Publicis' Audience on Demand platform has integrated with VisualDNA, enabling their Online Display advertisers to easily target users via our comprehensive opt-in VisualDNA audience data.
Google's Invite Media partners with opt-in data provider VisualDNA
Google’s dynamic buying platform Invite Media has teamed up with user-profiling tool VisualDNA to let buyers target users via opt-in data.
Tim Evans interview with ExchangeWire
ExchangeWire published an interview with Tim Evans, Head of Product Management here at VisualDNA about our product offering, daily deal personalisation, and user privacy. Read more of Tim's interview on ExchangeWire.
VisualDNA Video: Personalization
View our new video: 'Making Personalization Personal'.
VisualDNA & Behavioral Targeting - Alex Willcock
‘Just ask me and I will tell you’
Tags: behavioral targeting, alex willcock | Read the full post
VisualDNA's Product Portfolio Brochure now available
VisualDNA's range of products can now be seen by downloading our brochure here
Tags: product portfolio | Read the full post
VisualDNA Analysts Report on the Social Commerce Market
Subscribers to group buying sites are largely female, young and affluent. But what are the demographics of actual deal purchasers and more importantly, what do they look like?
Tags: social commerce, analysis, white paper | Read the full post
VisualDNA & Social Commerce - Alex Willcock
The deal space is going nuts right now but along with the massive growth are increasing levels of concerns for both customers and merchants alike.
Tags: social commerce, deal sites, aggregators, alex willcock | Read the full post
What’s Next in Behavioral Targeting? - BtoB Online
What’s Next in Behavioral Targeting? - Interview with VisualDNA's Leighton Webb.
Tags: leighton webb, visualdna, b2b, behavioral targeting | Read the full post