For Advertisers...
Our customers tell us that we deliver the best performing data in the UK. Identify and reach in-market intenders in real-time. Our data delivers both online and offline insights.
For Publishers...
We buy your data and help you understand your users and boost revenue potential. Extract added value from your ad inventory and deliver tailored communications.
Unique data...
VisualDNA offers unique first-party data that includes motivations, aspirations, attitudes and intent as well as brand preference information captured in visual quizzes run on VisualDNA’s partner websites. This is combined with online behaviour (through AAT on-site tracking) and contextual and behavioural modeling.
Try one of our visual quizzes:
Market-leading in-market and intent data
VisualDNA delivers clearly defined audience groups, including both in-market intenders and groups based on interests, taste, brand preferences, purchase patterns and lifestyle. Image-based quizzes collecting motivational, aspirational, attitudinal and intent data as well as brand preference information are run on VisualDNA’s partner websites. Combined with online behaviour (through AAT on-site tracking) and contextual and behavioural modeling, we create a rich profile of users in both online and offline life. Each user is allocated to multiple audience groups derived using our 5,000 node contextual taxonomy and can be targeted using all leading ad networks.
The VisualDNA Difference
Our data includes real-time behavioural tracking, past behaviour mapping, groups based on interests, tastes and lifestyle, psychographic & attitudinal profiling, demographics and financial and credit modeling.
Click to download a schematic of our Audience Groups
Click to download a schematic of our Intent-Based Groups
Click to download a schematic of our Interest-Based Groups
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