These quizzes give users an insightful channel for self-discovery. Engagement is sky high, with over 40 million people having taken a quiz so far.
Our quizzes enable us to create rich and accurate profiles for each individual that, alongside our partners’ internet user data, are used to create scaleable consumer segments. These offer online advertisers a powerful targeting tool that’s available through all leading media-buying platforms.
The end result is a highly effective, data-enabled advertising platform that’s being used by some of the world’s best-known publishers & brands.
Our behavioural inference technology helps advertisers reach millions of the right consumers by targeting over 900 audience segments or creating custom segments specific to your needs.
Our customised digital publishing services give your audience a more personal and relevant web experience. Whether you’re an ecommerce or news site, discussion forum or small business, we’ll help engage and convert your visitors.
Our innovative audience targeting works wonders for media agencies, helping them deliver more relevant campaigns and increase revenue.
Our products also act as a communication and education channel. By opening a deeper dialogue with your customers, you can offer a more informed and personal experience.Let data drive you
After discovering a correlation between an individual’s psychometric profile and their financial behaviour, we developed a series of products to help financial services.
We can determine a customer’s personality traits and predict how they’ll affect future financial behaviour. Such predictive understanding coupled with consumer and industry data will help you make more educated lending decisions.
Explore our financial solutions
Our WHY tools provide real-time analytical capability to help you maximise performance. Publishers can find out who’s visiting their site and why, helping deliver relevant content to the right people. Advertisers and agencies can target the ideal audience, and track and audit campaigns to help improve conversions.Unlock audience insights
Want to learn about yourself and make great decisions? Well, we can help.
After completing one of our free and entertaining quizzes, you’ll get detailed personality feedback offering insight and advice on different areas of your life.
Our quizzes are crafted by expert psychologists and based around a series of images, giving you a fun and creative way to find out more about yourself. We’re passionate about giving you a high quality and useful path to self discovery.Take a quiz now